Ever since Bill Gates, then CEO of Microsoft, have claimed in his essay that content would soon rule the vast world that is internet, many companies, organizations and even novice bloggers have quickly embraced his proposition and started writing contents for their then highly archaic websites.
More than two decades after the infamous “Content is King” by Mr. Gates, we are absolutely sure that it’s essence is very much accurate today. From simple bloggers to multinational companies, many are leveraging the power of content to reach and communicate whatever they want to tell their audience.
While the many people unwittingly consume content for their own satisfaction, not all understand the immense value that it gives to businesses. To put it in perspective, statistics from HubSpot states that companies that published 16+ blog post per month got more than 4x as many leads than companies the published 0-4 monthly posts.
With the rise of newer content platforms such as live videos and ephemeral contents, there can be no doubt that content is and will always be a fundamental part today’s business landscape.
To sum up, here are the main points from infographic below from Harris Myers which argues the seven reasons why content is still king in digital age, and why business owners like you should start leveraging its power today.
- Content makes your target audience smarter.
- It positions you as a thought leader in your industry
- Content establishes stronger relationship with your customers.
- Content fosters customer loyalty.
Content encourages customer engagement.
- Content builds SEO.
- It boosts revenue growth.
To learn more, check out the infographic below.